Why Kaitlin Lovern and Her Team are the Right Choice for Buying or Selling a Home in North Dallas

The North Dallas Real Estate Market Demands Experience, Data, and Strategy

North Dallas—including Frisco, Plano, and McKinney—continues to be one of the most competitive real estate markets in Texas. According to regional MLS trends, homes that are priced correctly, marketed strategically, and negotiated professionally consistently outperform the rest of the market in both sale price and time on market.

That level of performance doesn’t happen by accident. It requires a real estate professional who understands:

  • Local pricing trends by neighborhood
  • Buyer demand patterns and timing
  • Negotiation leverage in both buyer’s and seller’s markets
  • Data-driven decision making rather than guesswork

This is where Kaitlin Lovern stands out.


A Data-Driven Approach to Buying and Selling

Today’s real estate market is no longer driven by intuition alone. Sellers who rely on data sell faster and for more money, while buyers who use analytics avoid overpaying.

Kaitlin Lovern uses a market-first strategy that includes:

  • Comparable sales analysis by micro-neighborhood, not just citywide averages
  • Absorption rate and days-on-market tracking to determine optimal pricing
  • Buyer demand indicators to time listings for maximum exposure
  • Offer-strategy modeling to strengthen negotiation positions

National real estate studies consistently show that homes priced correctly from day one sell for up to 5–10% more than homes that require price reductions later. Kaitlin’s pricing and positioning strategy is designed specifically to avoid that costly mistake.


Negotiation That Protects Real Money

In North Dallas, small negotiation details often translate into thousands of dollars.

Kaitlin Lovern’s negotiation process focuses on:

  • Repair credits and inspection leverage
  • Appraisal gap strategy
  • Offer structure (not just offer price)
  • Contract timelines that protect client interests

Data from real estate transaction studies shows that skilled negotiation can save buyers $5,000–$15,000 on average, while sellers benefit from stronger net proceeds—not just higher list prices.


Local Market Expertise That Matters

Real estate is hyper-local. Two homes just streets apart can perform very differently.

Kaitlin’s expertise includes:

  • Frisco ISD and Plano ISD impact on home values
  • New construction vs. resale market trends
  • Neighborhood-level appreciation patterns
  • Buyer migration trends into North Dallas

This local knowledge allows clients to make decisions based on facts, not assumptions—a critical advantage in a fast-moving market.


Modern Marketing Built for Today’s Buyers

Over 97% of home buyers begin their search online, and listings with professional photography and digital marketing receive significantly more engagement.

Kaitlin’s marketing strategy includes:

  • Professional photography and listing presentation
  • Digital exposure where buyers are actually searching
  • Listing optimization based on current buyer behavior
  • Strategic launch timing to maximize showing activity

Homes that receive strong early engagement are statistically more likely to sell closer to—or above—asking price.


Clear Communication and Client-First Representation

Beyond numbers and strategy, successful real estate transactions depend on communication and trust.

Clients working with Kaitlin Lovern benefit from:

  • Clear timelines and expectations
  • Proactive updates throughout the transaction
  • Transparent explanation of market conditions
  • Education-based guidance instead of pressure

Consumer real estate surveys consistently rank communication and trust as the top factors in client satisfaction—and Kaitlin’s process is built around both.


Who Kaitlin Lovern Works Best With

Kaitlin is an ideal fit for:

  • Homeowners who want maximum value, not just a quick sale
  • Buyers who want to avoid overpaying in competitive markets
  • Clients who value data, strategy, and clear guidance
  • Anyone buying or selling in North Dallas who wants confidence backed by facts

Final Thoughts: Choosing the Right Professional Matters

The North Dallas real estate market rewards preparation, strategy, and experience. Data shows that the right agent directly impacts:

  • Sale price
  • Time on market
  • Negotiation outcomes
  • Stress level during the process

Kaitlin Lovern’s approach combines local expertise, market data, and client-focused representation, making her the right person for the job in today’s North Dallas real estate market

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Tara Goodman

Tara Goodman is a real estate professional that specializes in the booming North Texas towns of Prosper, Celina, McKinney and Frisco. Having bought, sold and rented her own properties for over 25 years – in Tennessee, Virginia and Texas – Tara is a real estate enthusiast with a passion for helping others leverage their real estate dreams and goals to create a life they love.
She believes that integrity, attention to detail, and commitment to a shared vision are essential in helping her clients with some of the largest investments of their lives.

Prior to real estate, Tara has led several non-profit organizations to accomplish their goals in serving the local community. Having earned a bachelor’s degree in Communication Studies and a master’s degree in Leadership, Tara specializes in guiding people, teams, and communities through transitional and pivotal moments. 
 
Tara’s passion for helping others thrive in life extends beyond her own family and career. She is a devoted supporter of several local and global organizations committed to the care and support of under served children. 
 
She has been married to her best friend, Travis for over 25 years and is the proud mama of three fabulous children. She enjoys quiet mornings with her coffee, has a shockingly eclectic love of music, is an avid non-fiction reader, and enjoys life and laughter with her family & friends more than anything else.

Kaitlin Lovern

Kaitlin Lovern, founder of the Kaitlin Lovern Real Estate Team with Real Brokerage LLC, has established herself as a multi–million-dollar producer and a trusted leader in the North Dallas market. Ranked among the top 1% of REALTORS® nationwide, Kaitlin has represented more than 400 families and achieved over $255 million in career sales volume. 

Her dedication to excellence has earned her D Magazine’s Best Realtor® award for 8 consecutive years, along with 128+ 5-star reviews across platforms, reinforcing her reputation for trust, expertise, and results.

Specializing in luxury homes, relocations, first-time buyers, move-up sellers, and downsizing clients, Kaitlin believes luxury isn’t defined by a price tag but by the quality of service and experience each client receives. She proudly serves clients across Frisco, Celina, McKinney, Prosper, Plano, Allen, and the surrounding North Dallas suburbs, combining innovative marketing strategies with deep local knowledge to deliver superior outcomes.

Since forming her team, Kaitlin has cultivated a culture of professionalism, collaboration, and continual growth. Guided by her core values—remarkable service, presentation with style, authentic partnerships, and a true team mindset—she ensures every client benefits from a seamless and personalized real estate journey. Whether buying a first home or selling a luxury estate, Kaitlin Lovern is known for delivering results with passion, professionalism, and integrity.

Renee Runyon

Renee is a life-long resident of the Dallas-Fort Worth area. She earned a business degree from the University of Texas at Dallas and began her successful real estate career in 2002 while her two daughters were in high school. Renee’s extensive expertise includes real estate sales, management, training, and transaction coordination. She has literally been exposed to hundreds of real estate transactions over the course of her career. Education and constant growth, along with commitment to excellence in customer service have perpetuated her continued success.

Renee understands what it is like to stand in her clients’ shoes. Relocating several times and selling houses on her own has afforded Renee a sensitivity towards her clients’ journey. She navigated her two children through Plano ISD, serving on several administrative committees, and chairing extra-curricular organizations. Renee has gained a full understanding of the diverse needs of families in the community.
In the past twenty-two years, Renee has become an esteemed Realtor, highly regarded by her clients and professionals in the field.

10 fun facts:
1. I have 3 fabulous grandchildren, one girl and two boys, ages 8, 6 & 9 months. I feel so lucky that they live close by so I can see them often.
2. I enjoy cooking and giving dinner parties for our friends. Decorating the table is the most fun!
3. Gardening is a passion of mine. When I’m gardening, I forget about everything else and I love creating something beautiful.
4. I make my own ice cream. My specialties include Bourbon Vanilla, Butter Pecan, Chunky Monkey as well as good ole Vanilla & Chocolate.
5. Definitely a beach over mountains! We try to get to the beach a couple of times a year. It helps that our daughter lives in Cabo San Lucas, Mexico. It was a favorite destination of ours even before she moved there.
6. I love Cocker Spaniels and have had a spaniel in my life since I was 20! Jaxx, my newest fur baby to love, is #6.
7. One of my distant relatives was an Alamo hero! Ever heard of Ben Milam?
8. Pilates is my exercise of choice, but I’ve vowed to master Pickleball this year! Seems like everybody is doing it these days!
9. Last year, we checked off a bucket list item – a 14 day Mediterranean cruise. Now I’ve got the cruise bug big time! Can’t wait for the next one!
10. My middle name is None. My parents decided not to give me a middle name so my mom wrote “none” in the middle name space and it stuck.

Jennifer Ahart

Jen was raised in Dallas and after living in various states across the U.S., her heart is undeniably tied to Texas. Jen moved to Houston with their spouse and children 11 years ago, and later relocated to DFW in 2023, she cherishes the warmth of Texan people, a distinctive quality that sets the state apart. Jen has been working in real estate for five years after realizing that helping others find their perfect home .  She revels in hearing people’s life stories, delving deep into their aspirations for the future, and dedicating herself to ensuring that each client discovers a home that aligns perfectly with their future goals.

10 fun facts:
1. I love to travel – I can pack a bag in under 30 minutes and be ready to go. I’m always up for an adventure and love to see new places and new things. I’ve traveled most of the US and am constantly looking for our next great adventure.
2. I’m a great baker and I love it. My grandma handed down her handmade cookbook of goodies and I’m carrying on the family tradition of candy making. She has an amazing caramel popcorn recipe that I make for my family and sell during the holiday times as presents.
3. I have two amazing kids and a husband that are the best part of my life. My kids are a sophomore and 8th grader and into dance, tennis and track. They keep us busy and bring us lots of fun times.
4. I hate gardening – mainly because of all the red ants here in Dallas! I love flowers, but had to get out in the garden and plant things. I want to have a beautiful botanical yard, but don’t want to put in the effort.
5. I’m addicted to tennis – in the free time I have you will probably find me on a tennis court in the neighborhood. I started playing 5 years ago and absolutely love the competition and the friends I have made.
6. I’m a beach person 100%, we love to visit all the places with white sand beaches, go snorkeling, paddle boarding, sand castle building and anything else you can do on the beach.
7. I’m a sports nut, we have a closet full of sports equipment just in case we decide to pick up a different sport on the weekend. I love tennis, but also water ski, snow ski, play pickleball (not well), and golf occasionally.
8. My favorite meal is a good steak, salad and a glass of red wine. I hate all shellfish foods.
9. I love NFL football – I’m a lifelong Cowboys fan, but also really like the Miami Dolphins and Denver Broncos
10. I hate country music, which is not a popular opinion living in Texas, so most of the time I have no idea who sings the latest country song.

Emily Drummond

Emily Drummond specializes in residential real estate across Frisco, Prosper, McKinney, Plano, and the surrounding North Dallas suburbs. Licensed since 2012, Emily combines more than a decade of experience with the strength of a top-producing team, recognized in the top 1 percent of agents nationwide. Together, they have guided over 400 families and achieved more than 250 million dollars in closed sales. 

Averaging 50 successful transactions annually, Emily has earned recognition as one of D Magazine’s Best Real Estate Agents for eight consecutive years and is trusted by her clients, with 128 verified five-star Google reviews.

Emily believes that luxury is not about price—it’s about the quality of the client experience. She delivers that same high standard to every client, whether they are relocating, buying their first home, moving up, downsizing, or investing. Backed by the Kaitlin Lovern Real Estate Team’s collaborative resources and guided by values of professionalism, creativity, partnership, and teamwork, Emily ensures her clients receive the highest level of service, clear communication, and a smooth path to their goals.

A Colorado native who has called North Dallas home for more than a decade, Emily loves connecting with people and building lasting relationships. She is proudest of her daughter, who recently completed her master’s degree, and she shares her home with three cats who keep life lively. Outside of real estate, Emily enjoys music, travel, sewing, and cheering on her favorite teams, the Denver Broncos and Alabama Crimson Tide. Whether at work or at play, her warmth and authenticity make her easy to connect with, and those qualities carry through in every client relationship she builds.

Theresa Husner

Born and raised in Southern California. I worked in Real Estate (Appraisal) from 1994 to 2009, then transitioned to Banking from 2009 to 2019. I moved to Frisco, Texas on September 9, 2019. That wasn’t intentional. Lol. My love for Real Estate called me back in 2020, but this time as a Realtor, helping families directly instead of being behind a desk. I’m so happy I did because it’s my passion and part of my superpower. Read on, and you’ll understand what I’m talking about.

I am happily married to the love of my life, and I am a girl mom! I have three daughters: Brittaney, 29, a hairstylist; Brianna, 27, a Sports and Fitness Coach; and Paula, 22, a college student working towards her bachelor’s degree in psychology. I think we kept Sephora and Ulta in business in the 2000s because the amount of teenage makeup in our home could fill buckets. Lol. Oh, and let’s not forget the nail salons.

I am also a Mimi (we don’t say the G-word because I don’t think I will ever be ready for it). Her name is Victoria, and she’s 4. Her mom is Brittaney, and they live in California. However, thank goodness for FaceTime and Amazon. We chat almost every day, and I can spoil her from 1,400 miles away.

My favorite accessory is my high heels. I LOVE THEM!! My mom put me in pumps at the age of 5, and I’ve never looked back! My feet actually feel uncomfortable in flats or tennis shoes. No likey. I’m also 5’1-ish, so it changes my world to be 4 inches taller. 😁

Favorite food – Seafood!! All of it! I can eat it three times a day, seven days a week. If I were ever to be stranded on an island, I wouldn’t mind. Seafood, beach, sunsets, warm weather, and hopefully a razor. I would be in heaven.

I love to dance!! I was on Drill Team in High School. When I turned 18, I loved going to the dance clubs anytime I could. Fast forward to Covid. :( I never imagined a world without dance clubs. Lol. Now that I live in Texas, country line dancing is next on my list. My friend Kathy and I met and hung out with Kenny Chesney and Vince Vaughn after Kenny’s concert backstage at the Angels Stadium in California. A young man with a pass said he could take us back to meet him, but we had to turn our phones off, or else we couldn’t go backstage. I was ready to throw my phone in the trash!! My friend Kathy is the only proof I have that we hung out with Vince and Kenny.

My “superpower” is making friends and connecting with people. I love meeting people from ALL different walks of life. I love learning about them, their traditions, their background, their family, what they are passionate about. It makes for great conversations and forms great, long-lasting relationships. One of the many reasons why I love my career.


Favorite childhood movie, “The Goonies!” I can’t tell you how many times I’ve watched the movie as a kid and as an adult with my kids. My husband took me to Astoria, Oregon, where they filmed the movie, and we visited all the buildings, including the house where the movie was shot. Pretty epic in my book.


I love ALL music genres. I looked it up, and there are 41 primary music genres with 331 subcategories. I don’t know about the subcategories, but when I hear music, I’m truly joyful. Strangely, even with Heavy Metal. Just watch the sound/volume, not too loud please. Lol. I love to dance, so if music is playing in any language, as long as there is a beat, I will dance to it.

Theresa Husner

Born and raised in Southern California. I worked in Real Estate (Appraisal) from 1994 to 2009, then transitioned to Banking from 2009 to 2019. I moved to Frisco, Texas on September 9, 2019. That wasn’t intentional. Lol. My love for Real Estate called me back in 2020, but this time as a Realtor, helping families directly instead of being behind a desk. I’m so happy I did because it’s my passion and part of my superpower. Read on, and you’ll understand what I’m talking about.

I am happily married to the love of my life, and I am a girl mom! I have three daughters: Brittaney, 29, a hairstylist; Brianna, 27, a Sports and Fitness Coach; and Paula, 22, a college student working towards her bachelor’s degree in psychology. I think we kept Sephora and Ulta in business in the 2000s because the amount of teenage makeup in our home could fill buckets. Lol. Oh, and let’s not forget the nail salons.

I am also a Mimi (we don’t say the G-word because I don’t think I will ever be ready for it). Her name is Victoria, and she’s 4. Her mom is Brittaney, and they live in California. However, thank goodness for FaceTime and Amazon. We chat almost every day, and I can spoil her from 1,400 miles away.

My favorite accessory is my high heels. I LOVE THEM!! My mom put me in pumps at the age of 5, and I’ve never looked back! My feet actually feel uncomfortable in flats or tennis shoes. No likey. I’m also 5’1-ish, so it changes my world to be 4 inches taller. 😁

Favorite food – Seafood!! All of it! I can eat it three times a day, seven days a week. If I were ever to be stranded on an island, I wouldn’t mind. Seafood, beach, sunsets, warm weather, and hopefully a razor. I would be in heaven.

I love to dance!! I was on Drill Team in High School. When I turned 18, I loved going to the dance clubs anytime I could. Fast forward to Covid. :( I never imagined a world without dance clubs. Lol. Now that I live in Texas, country line dancing is next on my list. My friend Kathy and I met and hung out with Kenny Chesney and Vince Vaughn after Kenny’s concert backstage at the Angels Stadium in California. A young man with a pass said he could take us back to meet him, but we had to turn our phones off, or else we couldn’t go backstage. I was ready to throw my phone in the trash!! My friend Kathy is the only proof I have that we hung out with Vince and Kenny.

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