What Do I Need to Know About Moving to Frisco, TX from California?

Kaitlin Lovern, North Dallas Realtor

Frisco TX Relocation Guide

What Do I Need to Know About Moving to Frisco, TX from California?

Californians who move to Frisco are almost always surprised by two things: property taxes that work differently than they expect, and a housing market that delivers far more square footage for the money than anything they left behind. This guide walks through the real numbers, the schools, the commutes, and what the transition actually looks like for the hundreds of families who have made this move with the Kaitlin Lovern Team.

By Kaitlin Lovern· July 2026· 18 min read· Updated for 2026
Kaitlin Lovern, North Dallas REALTOR, in a leopard-print dress at a doorway, serving Frisco, TX
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California buyers account for the largest single source of relocation clients that walk through the Kaitlin Lovern Team’s door. They come from the Bay Area, from Los Angeles, from San Diego and Sacramento, and they arrive with a set of assumptions about property taxes, housing costs, lot sizes, and school quality that do not always match what they find. The ones who do the best are the ones who understood the real picture before they landed, not the ones who discovered it at their first tax bill.

This guide is written for you, the person who is seriously considering the move, possibly already under pressure from a corporate relocation or a cost-of-living calculation that stopped making sense. The data in here is real. The comparisons are honest. And if you are ready to talk to someone who has actually walked more than 400 North Dallas families through this exact transition, you know where to reach us: 214.429.4907.

What California buyers need to know first about moving to Frisco

North of 635 is a different world. That phrase captures something real about the North Dallas market that is easy to miss when you are researching from a laptop in San Jose or Irvine. The communities north of LBJ Freeway (I-635) from Frisco and McKinney down to Plano and Allen are master-planned, newer-construction, school-district-driven suburbs that look nothing like what most Californians picture when they think of Texas. There are no longhorns. There are resort-quality community pools, nationally competitive school programs, and new construction homes that would cost three times as much in comparable Bay Area suburbs.

The first thing to understand is what you are buying and what you are trading. When a family from the Bay Area sells a 1,600 square foot home in Pleasanton or Walnut Creek for $1.2M and arrives in Frisco with $900K in equity, they are not making a lateral move. They are moving up in nearly every dimension that matters: home size, lot amenities, school quality per dollar, and household cash flow. The trade-off is real, but for most families it comes out substantially ahead. The job is to make sure you go in with accurate expectations so you are not caught off-guard by the things that are genuinely different.

Three things tend to catch California buyers by surprise. First, property taxes here are structured on assessed value at current market price, which is different from California’s Proposition 13 system where long-term homeowners pay taxes on an artificially suppressed base. Second, lot sizes in Frisco master-planned communities are smaller than what some California buyers imagine when they think “Texas” but the homes themselves are considerably larger. Third, Dallas traffic is real, and the distance from Frisco to downtown Dallas is greater than many buyers initially appreciate. Each of these deserves a full explanation, and each follows below.

The net takeaway from the hundreds of California families the Kaitlin Lovern Team has worked with: the ones who moved twice are the ones who did not talk to someone who knew the market before they committed. The ones who moved once, got it right, and love where they landed are the ones who asked the hard questions before they signed a contract. If you are in the research phase right now, that is exactly where you should be.

California to Frisco Relocation

Thinking about making the move from California?

The Kaitlin Lovern Team has helped more than 400 North Dallas families find the right home, school district, and neighborhood. Call 214.429.4907 for a no-pressure conversation about what the move really looks like.

Why do Frisco property taxes surprise buyers coming from California?

California operates under Proposition 13, passed in 1978, which caps property tax rates at 1% of the purchase price and limits annual assessed value increases to a maximum of 2% per year regardless of what the market does. A homeowner who bought in Palo Alto in 2003 at $700,000 may be paying taxes on an assessed value of roughly $1.1M today, even if the home is worth $2.4M. That is an extraordinary subsidy for long-term California homeowners, and it creates a significant disconnect from what a new buyer actually pays.

When a California buyer purchases a home at market value, they pay roughly 1.1% to 1.2% on that purchase price. Mello-Roos districts and local assessments can push that higher in newer California communities. In Texas, there is no Proposition 13 equivalent. Property is assessed annually at full market value by the county appraisal district, and the combined rates in Frisco, which include the Frisco ISD, the city, Collin County, and other taxing entities, run approximately 1.68% for FY2026 (Collin Central Appraisal District, FY2026 combined levy). Texas does offer a homestead exemption that removes $140,000 of appraised value from the school district portion of your bill (increased from $100,000 by the constitutional amendment Texas voters approved in November 2025, applied beginning with the 2025 tax year), and a 10% annual cap on appraised value increases for homestead properties, but the rate itself starts higher than California’s new-purchase rate.

Here is what that looks like in practice. On a $700,000 home:

Comparison Factor Frisco, TX ($700K Home) California ($700K Home, New Purchase)
Effective property tax rate ~1.68% (FY2026) ~1.1% (Prop 13, at purchase)
Annual property tax bill ~$11,760 ~$7,700
Annual difference Texas costs approximately $4,060 more per year on property tax alone
Homestead exemption available? Yes (removes $140K from school district base) Yes (varies by county, typically $7,000)
Annual assessed value cap 10% annual increase cap (homestead) 2% annual increase cap (Prop 13)

Sources: Collin Central Appraisal District, FY2026 combined levy rates for Frisco; California Franchise Tax Board and Proposition 13 assessed value rules. Individual tax bills vary by exact assessed value, exemptions claimed, and applicable special districts.

The property tax picture is the one number that almost every California buyer needs explained twice. They come in expecting that Texas’s no-income-tax advantage makes every financial calculation in their favor. The property tax comparison is the honest counter-balance. Texas property taxes on a comparable home are higher than California’s at the point of purchase. That gap is real, and any agent who tells you otherwise is not doing you a service. What matters is the complete financial picture, and that picture still comes out substantially ahead of California for most buyers at the income levels driving relocation from the Bay Area and LA. The income tax math is where the real numbers live.

For a deeper look at how Frisco property taxes break down by taxing entity, see our dedicated article: How Much Are Property Taxes in Frisco, TX?

How much does Texas’s zero state income tax actually save a California transplant?

Texas has no state income tax. That is not a marketing line; it is a constitutional provision locked in since statehood. The Texas Comptroller of Public Accounts confirms Texas levies zero state income tax on individuals or wages (Texas Comptroller of Public Accounts, 2026). California, by contrast, operates a graduated income tax system with some of the highest rates in the country. The top marginal rate is 13.3% on income over $1 million. More relevant for the typical relocation buyer is the 9.3% bracket, which begins at roughly $70,600 of taxable income for single filers, with the 10.3% bracket starting at roughly $360,700 (California Franchise Tax Board, 2025 tax rate schedule).

For a single filer earning $200,000 a year, the California state income tax liability runs approximately $13,000 to $15,000 annually; a married couple filing jointly at the same combined income pays roughly $9,000 to $12,000, depending on deductions and other factors. In Texas, that number is zero.

Here is the full financial comparison for a family earning $200,000 moving from the Bay Area to Frisco into a $700,000 home:

Financial Factor California (Bay Area, $200K income) Frisco, TX ($200K income) Annual Difference
State income tax (single filer) ~$13,000 to $15,000/yr $0 Texas saves $13,000 to $15,000/yr
Property tax on $700K home ~$7,700/yr (1.1% at purchase) ~$11,760/yr (1.68%) Texas costs $4,060/yr more
Net annual advantage, Texas ~$9,000 to $11,000 per year ahead in Texas (single filer)

Estimates based on the California Franchise Tax Board 2025 tax rate schedule and Texas Comptroller of Public Accounts no-income-tax confirmation. Individual results depend on deductions, filing status, and total income profile; married-filing-jointly households at the same combined income pay less California tax than a single filer, which narrows the net advantage. Consult a CPA for your specific situation.

A note on the federal SALT cap: the $10,000 annual cap on state and local tax deductions (SALT) applies equally to California and Texas filers. A California household paying $14,000 in state income tax and $7,700 in property taxes is generating $21,700 in SALT that they can only deduct up to $10,000 at the federal level. A Frisco household paying $0 in state income tax and $11,760 in property tax can deduct up to $10,000 at the federal level as well. The SALT cap does not change the direction of the comparison; it limits the benefit of either state’s taxes to a $10,000 ceiling, which does not favor California filers paying significantly more in state income tax.

For most corporate relocators from California who are earning between $150,000 and $400,000 a year, the income tax savings alone more than absorb the higher property tax bill, with thousands of dollars left over every year, and the gap widens as income rises. That math is why the Frisco housing market at the $600,000 to $900,000 tier is as competitive as it is. The buyers showing up with that purchasing power have genuinely better economics in Texas than they did at home.

“North of 635 is a different world.”

Your Relocation Numbers

Want a side-by-side cost comparison built for your situation?

Call the Kaitlin Lovern Team at 214.429.4907 to talk through your specific income, home budget, and family situation. We will give you the real numbers, not the ones that are designed to close you.

What does $700K buy in Frisco compared to the Bay Area or LA?

This is the section that tends to land hardest with California buyers, and it usually lands in the best way. The housing comparison between Frisco and California metros is not subtle. At $700,000, the difference is not 10% more house. It is more than double the square footage, a garage, a proper backyard, and a home that was built within the last 20 years in a master-planned community with resort amenities.

Price Point What $700K Buys in Bay Area Suburbs What $700K Buys in Frisco, TX
$600K to $750K range 3BR/2BA, approx. 1,400 to 1,700 sq ft, 1970s to 1990s build, small lot (4,000 to 6,000 sq ft), no HOA amenities, Pleasanton/Livermore/Concord tier 4BR/3BA, approx. 2,800 to 3,200 sq ft, 2005 to 2020s build, 6,000 to 8,500 sq ft lot, HOA community pool/trails/parks, Frisco ISD attendance zone
$700K to $850K range 3BR/2BA to 4BR/2.5BA, approx. 1,800 to 2,200 sq ft, Fremont/San Jose/Pleasanton tier, small lot, dated finishes unless renovated, bidding wars common 4BR to 5BR, 3,000 to 3,600 sq ft, open floor plan, primary suite downstairs option, covered patio, community amenities, 2010s build or newer
$850K to $1M range Entry-level in Palo Alto/Cupertino/San Mateo, typically 3BR/2BA under 1,600 sq ft, high competition from tech buyers, may require over-asking 4BR to 5BR plus study/gameroom, 3,400 to 4,200 sq ft, 3-car garage possible, media room, upgraded kitchen and baths, luxury master-planned community tier

The lot size question comes up in almost every California-to-Frisco conversation, and it is worth addressing directly. Some buyers, particularly those from parts of Northern California with larger lots, arrive expecting Texas to mean land. Frisco’s master-planned communities are not built on ranch-style acreage. Most lots in neighborhoods like Phillips Creek Ranch, Hollyhock, Star Trail, or Edgewood run between 6,000 and 10,000 square feet, which is a reasonable suburban yard, a proper outdoor living setup with room for a covered patio and playscape, but not the half-acre lot some buyers envision. If a larger lot is a firm requirement, there are options in outer McKinney, Allen, and parts of Celina and Prosper that offer half-acre and larger-lot opportunities, though typically at the cost of newer neighborhood infrastructure.

What Frisco’s HOA communities deliver in return for that lot size is significant. Community pools that are genuinely resort-quality, walking and biking trail networks, parks and open space, and in some communities, fitness centers and event spaces. The lifestyle equation is different from California suburbs that tend to be more atomized. Many California families find they use the community infrastructure more than they expected, and their kids have an easier social integration because of it. That is a recurring theme in the feedback the team hears from families who have been here for two or three years.

For a full look at where your home dollar goes in Frisco right now, visit kaitlinlovern.com/what-is-my-home-worth-in-frisco-tx/ for the current market overview.

Find Your Frisco Home

Ready to see what your budget actually buys in Frisco?

The Kaitlin Lovern Team will build you a curated search based on your must-haves, school zone, and budget. No algorithm. A real conversation about what is available right now.

How do Frisco ISD schools compare to California schools?

For families with school-age children, Frisco ISD is often the reason the conversation starts in the first place, and it is one of the things Kaitlin knows most deeply from the families she has placed here. Frisco ISD serves approximately 60,000 students across more than 70 campuses, making it one of the largest and most consistently high-performing districts in Texas (Frisco ISD, 2025 enrollment data). For California parents coming from competitive public school environments, the comparison holds up well.

The district offers strong Advanced Placement course catalogs, dual credit programs that allow high school students to earn college hours, and dedicated career and technical education tracks in fields like engineering, health sciences, computer science, and business. The athletic programs are nationally competitive. The band programs at some Frisco ISD campuses have won national championships. The academic caliber at the top end of the district’s high schools is genuinely comparable to the best public programs in the Bay Area.

There are two things California parents should understand before they sign a contract:

Boundary rezoning is real and it happens regularly

Frisco ISD rezones school attendance boundaries every few years to manage classroom sizes as the district continues to grow. A home that is in the attendance zone for one elementary school today may be rezoned to a different campus before your child reaches third grade. This is not a reason to avoid the district, but it is a reason to do your homework. Verify the current attendance zone for any specific home you are under contract on, and do not purchase a home primarily because of its current elementary school assignment without understanding the rezoning history for that area. The Kaitlin Lovern Team provides current attendance zone data for every home search we run for families with children.

The “one great teacher” principle matters as much as ratings

Kaitlin’s advice to California parents who are agonizing over school ratings is consistent: ratings reflect aggregated data and are useful for understanding district-level performance, but what your child will actually experience depends more on specific teachers and campus culture than on a GreatSchools number. Her recommendation is to look at GreatSchools and Niche for the general picture, but also to talk to parents in the neighborhood whose kids are at the school your child would attend. Word of mouth from people who are already inside the community tells you things a rating cannot.

For parents coming from California’s competitive private school environment, the Frisco ISD public school system will typically meet or exceed what they were paying private school tuition to access in California. That is a significant financial unlock that compounds the income tax and housing cost advantages.

What is the commute from Frisco to Dallas really like?

Dallas traffic is real. This is the thing that surprises California buyers most, which is impressive given that they are coming from Los Angeles and the Bay Area. The reason it surprises them is that Frisco looks, on paper, like a suburb 25 miles from downtown. That is accurate. What is also accurate is that the Dallas North Tollway, I-35E, US-380, and I-75 (Central Expressway) carry enormous commuter loads, and the infrastructure has not kept pace with the population growth in North Dallas over the last decade.

Here is what the actual commute picture looks like:

Route Off-Peak Travel Time Peak Travel Time (6-9am / 4-7pm)
Frisco to Downtown Dallas (via DNT) 30 to 40 minutes 60 to 90 minutes
Frisco to Plano/Legacy West corridor 15 to 20 minutes 25 to 40 minutes
Frisco to McKinney (via US-380) 15 to 25 minutes 25 to 35 minutes
Frisco to Richardson/Garland (via DNT/LBJ) 35 to 45 minutes 60 to 80 minutes
Frisco to DFW Airport (via DNT/635) 35 to 45 minutes 50 to 70 minutes

The most important thing to understand about Dallas traffic is its direction. Because Frisco is north of the major employment corridors, most of the serious congestion runs north-south on the Dallas North Tollway, I-35E southbound in the morning, and northbound in the evening. The DNT is a toll road, and using it consistently adds $150 to $300 a month to a typical commuter’s budget depending on frequency and distance. That cost is real and should be factored into your total household budget.

For the large proportion of California relocators whose employers are in the Frisco to Plano to Allen corridor itself, this is largely a non-issue. Toyota Motor North America is in Plano. JP Morgan Chase has a major campus in Plano. Liberty Mutual is in Plano. Fiserv is in Frisco. These employers were in many cases the reason the family is relocating in the first place, and the commute from Frisco to Legacy West or to the Stonebriar area is in the 15 to 25 minute range even at peak hours. The Dallas traffic problem is primarily felt by people commuting to Downtown Dallas, Irving, or points south. If your office is north of 635, the commute picture looks considerably more manageable than what Californians are used to accepting.

Texas does not have a robust public transit alternative for the suburb-to-suburb commuter. DART light rail serves central Dallas and some inner suburbs, but Frisco and most of the North Dallas market requires a car. If your California lifestyle included using BART or the LA Metro for your daily commute, that option does not exist in the same way in Frisco. Factor in the cost and time of a car commute as the default mode of transportation, and budget accordingly.

Neighborhood Guidance

Want to find a neighborhood that fits your commute and your school priorities?

The Kaitlin Lovern Team maps every client’s priorities before we start a home search, including commute time to a specific employer, school zone requirements, and neighborhood character. Call 214.429.4907 or contact us online.

The corporate relocation angle: moving for work to North Dallas

A substantial share of California families relocating to Frisco are not making the move purely by choice. They are following an employer, a job offer, or a company that has relocated its headquarters or expanded its North Texas campus. This is a different conversation than the lifestyle-driven relocator, and it has its own set of considerations.

The North Dallas employment corridor from Frisco through Plano and Allen down to Richardson and Garland has seen significant corporate expansion over the last decade. Toyota Motor North America relocated its U.S. headquarters from Torrance, California to Plano in 2017, bringing several thousand jobs with it. JP Morgan Chase operates a major financial services campus in Plano. McKesson, one of the country’s largest healthcare distribution companies, is headquartered in Irving with operations throughout the Dallas metro. Liberty Mutual Insurance has a major presence in Plano. Fiserv, the financial technology company, operates from Frisco. The list is long, and it skews toward the sectors that dominate California’s workforce: technology, financial services, healthcare, and corporate management (U.S. Census Bureau, domestic migration patterns, ACS 2024).

For corporate relocators, several things matter differently than for the lifestyle buyer:

Timeline pressure is real

A corporate relocation often comes with a start date, a relocation package deadline, and a family that needs to be enrolled in school by a specific date. That pressure changes the home search dynamic. Buyers under timeline pressure are more likely to make a decision they will regret if they do not have a clear framework for what they are willing to trade off. The Kaitlin Lovern Team’s approach to corporate relocation buyers starts with a 30-minute framework conversation before the home search begins: what are the firm requirements (school zone, commute distance, home size), what are the preferences, and what is the decision timeline. That conversation prevents the most common mistake, which is letting timeline pressure compress the due diligence period to the point where a family signs a contract on a home in the wrong neighborhood for their actual lifestyle.

Corporate relocation packages vary significantly

Some employers offer managed relocation assistance that includes a buyer’s agent referral, a lump-sum moving allowance, temporary housing, and closing cost assistance. Others offer nothing. Understanding what your employer’s package includes before you start a home search is important because it affects your net purchasing budget and your timeline. A buyer who has a managed relo program may be required to use a specific affiliated agent network. If you have flexibility to choose your own agent, that is worth understanding early. The Kaitlin Lovern Team works with corporate relocators frequently and can navigate most package structures.

Getting it right the first time

The corporate relocator who is most at risk of moving twice is the one who buys the first available home in their budget rather than taking the time to understand which neighborhood serves their specific family profile. A couple with two elementary-age kids and a spouse who does not want to commute far from home has a very different framework than a single executive who travels four days a week and wants low maintenance. Both can find exactly the right Frisco neighborhood with the right guidance. Neither should compromise by rushing. Buying a house is a lot like eating an elephant. You do it one step at a time. The families who made the right first move in Frisco took the time to do each step of that process with the right support around them.

For anyone relocating to the North Dallas area from California for a corporate move, the first call should be to 214.429.4907. The conversation is free, there is no pressure to commit to anything, and the information is specific to your situation, your employer’s location, and your family’s priorities.

Corporate Relocation to Frisco

Making a corporate move from California to North Dallas?

The Kaitlin Lovern Team has extensive experience with relocation buyers on deadline. We will build a search that fits your timeline, your school zone requirements, and your commute. Let us help you get it right the first time.

Frequently asked questions

Is the property tax in Frisco, TX really higher than in California?

Yes, at the point of purchase it is. Frisco’s combined property tax rate runs approximately 1.68% for FY2026 (Collin Central Appraisal District, FY2026), compared to California’s new-purchase effective rate of about 1.1% under Proposition 13. On a $700,000 home, that translates to roughly $11,760 per year in Frisco versus $7,700 in California, a difference of about $4,060 annually. However, this difference is more than offset by Texas’s zero state income tax for most California households. A single filer earning $200,000 saves roughly $13,000 to $15,000 in state income tax per year in Texas, making the net financial picture roughly $9,000 to $11,000 per year ahead. For questions specific to your budget, call 214.429.4907.

What school district is Frisco, TX in and how does it compare to California schools?

Most of Frisco falls within Frisco ISD, one of the largest and most consistently strong districts in Texas with approximately 60,000 students (Frisco ISD, 2025). The district offers competitive AP and dual credit programs, nationally recognized athletic and band programs, and strong career and technical education tracks. For California families coming from competitive Bay Area public schools or paying private school tuition, Frisco ISD tends to meet or exceed their expectations. The most important step is verifying the current attendance zone for any specific home before going under contract, because Frisco ISD rezones regularly. The Kaitlin Lovern Team provides attendance zone verification for every client. Call 214.429.4907 or visit kaitlinlovern.com/buy/ to get started.

How far is Frisco from Dallas and what is the commute like?

Frisco sits roughly 25 to 30 miles north of downtown Dallas. Off-peak, that drive via the Dallas North Tollway runs 30 to 40 minutes. During peak commute hours from 6 to 9am and 4 to 7pm, the same drive can take 60 to 90 minutes. For buyers whose employer is in the Frisco-to-Plano corridor, the picture is much more manageable, typically 15 to 25 minutes even at peak hours. Texas does not offer robust public transit alternatives from Frisco, so a car commute is the default. Budgeting for DNT tolls in the range of $150 to $300 per month is appropriate for regular commuters who use the tollway daily.

What do homes in Frisco, TX look like compared to what I am used to in California?

At equivalent price points, Frisco homes are considerably larger than comparable California properties. At $700,000, a Frisco home typically delivers 4 bedrooms, 3 bathrooms, and 2,800 to 3,200 square feet in a 2005 to 2020s master-planned community with HOA amenities including pools, trails, and parks. The same $700,000 in Bay Area suburbs buys roughly 1,400 to 1,700 square feet in a 1970s to 1990s build, often on a smaller lot with no community amenities. Lot sizes in Frisco master-planned neighborhoods typically run 6,000 to 10,000 square feet, which is a proper suburban yard but not the large-acreage lot some Texas newcomers expect. If a larger lot is a priority, outer McKinney, parts of Celina, and Prosper offer options worth exploring. Talk to the team at 214.429.4907 about what fits your priorities.

What major employers are in the Frisco and Plano area for California corporate relocators?

The North Dallas corridor north of LBJ Freeway hosts a significant concentration of major employers that have drawn California workers over the last decade. Toyota Motor North America relocated from Torrance, California to Plano in 2017. JP Morgan Chase has a large financial services campus in Plano. Liberty Mutual Insurance operates from Plano. Fiserv, the financial technology company, is based in Frisco. McKesson is headquartered in the Irving area with Dallas metro operations. The corridor also includes a substantial base of technology, healthcare, and financial services employers that mirror the sectors where California’s workforce is concentrated (U.S. Census Bureau, ACS 2024). If you are relocating for a specific employer and want to find neighborhoods that match your commute requirements, call 214.429.4907 to speak with someone who can map your options specifically.

How do I start a home search in Frisco from California before I move?

The Kaitlin Lovern Team routinely works with buyers who are still in California when they begin their Frisco home search. The process starts with a 30-minute phone or video consultation to establish your framework: budget, school zone requirements, commute destination, home size priorities, and timeline. From there, we build a curated active search and keep you informed as new listings hit the market that match your criteria. When you are ready to tour, we can coordinate a dedicated visit to see 8 to 12 properties in one or two days, or we can conduct video-assisted showings for buyers who cannot travel right away. We have helped families finalize home purchases from California before setting foot in Frisco. Call 214.429.4907, visit kaitlinlovern.com/buy/, or book a consultation at calendly.com/kaitlinlovern to get started.

Ready to Make the Move?

Talk to the team that has done this hundreds of times.

The Kaitlin Lovern Team has represented more than 400 North Dallas families, a large share of them relocating from California. Call 214.429.4907, request a free home value at kaitlinlovern.com/sell/, or book a 30-minute call to get started.

Kaitlin Lovern, Founder of the Kaitlin Lovern Real Estate Team

About the author

Kaitlin Lovern

Founder & Lead Realtor · Real Brokerage LLC

Kaitlin Lovern has represented more than 400 North Dallas families through purchases, sales, and relocations, including hundreds of clients from California who have made the move to Frisco, Plano, McKinney, and the surrounding North Dallas communities. For a personalized relocation consultation with someone who knows every neighborhood north of 635, call 214.429.4907 or visit kaitlinlovern.com/sell/. Texas license #0634293.

Sources: Collin Central Appraisal District, FY2026 combined property tax levy rates for Frisco; Texas Comptroller of Public Accounts, confirmation of no state income tax (2026); California Franchise Tax Board, 2025 income tax rate schedule and Proposition 13 assessed value rules; U.S. Census Bureau, American Community Survey, domestic migration patterns (ACS 2024); Frisco ISD, enrollment and program data (2025); Texas Comptroller of Public Accounts and Texas Constitution Art. 8 Sec. 1-b, $140,000 school district homestead exemption (approved November 2025, effective tax year 2025). This article is general, educational information and not legal, tax, or financial advice. Consult a licensed CPA, attorney, or financial advisor for guidance specific to your situation. For current Frisco home values, visit kaitlinlovern.com/what-is-my-home-worth-in-frisco-tx/.

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Tara Goodman

Tara Goodman is a real estate professional that specializes in the booming North Texas towns of Prosper, Celina, McKinney and Frisco. Having bought, sold and rented her own properties for over 25 years – in Tennessee, Virginia and Texas – Tara is a real estate enthusiast with a passion for helping others leverage their real estate dreams and goals to create a life they love.
She believes that integrity, attention to detail, and commitment to a shared vision are essential in helping her clients with some of the largest investments of their lives.

Prior to real estate, Tara has led several non-profit organizations to accomplish their goals in serving the local community. Having earned a bachelor’s degree in Communication Studies and a master’s degree in Leadership, Tara specializes in guiding people, teams, and communities through transitional and pivotal moments. 
 
Tara’s passion for helping others thrive in life extends beyond her own family and career. She is a devoted supporter of several local and global organizations committed to the care and support of under served children. 
 
She has been married to her best friend, Travis for over 25 years and is the proud mama of three fabulous children. She enjoys quiet mornings with her coffee, has a shockingly eclectic love of music, is an avid non-fiction reader, and enjoys life and laughter with her family & friends more than anything else.

Kaitlin Lovern

Kaitlin Lovern, founder of the Kaitlin Lovern Real Estate Team with Real Brokerage LLC, has established herself as a multi–million-dollar producer and a trusted leader in the North Dallas market. Ranked among the top 1% of REALTORS® nationwide, Kaitlin has represented more than 400 families and achieved over $255 million in career sales volume. 

Her dedication to excellence has earned her D Magazine’s Best Realtor® award for 8 consecutive years, along with 128+ 5-star reviews across platforms, reinforcing her reputation for trust, expertise, and results.

Specializing in luxury homes, relocations, first-time buyers, move-up sellers, and downsizing clients, Kaitlin believes luxury isn’t defined by a price tag but by the quality of service and experience each client receives. She proudly serves clients across Frisco, Celina, McKinney, Prosper, Plano, Allen, and the surrounding North Dallas suburbs, combining innovative marketing strategies with deep local knowledge to deliver superior outcomes.

Since forming her team, Kaitlin has cultivated a culture of professionalism, collaboration, and continual growth. Guided by her core values—remarkable service, presentation with style, authentic partnerships, and a true team mindset—she ensures every client benefits from a seamless and personalized real estate journey. Whether buying a first home or selling a luxury estate, Kaitlin Lovern is known for delivering results with passion, professionalism, and integrity.

Renee Runyon

Renee is a life-long resident of the Dallas-Fort Worth area. She earned a business degree from the University of Texas at Dallas and began her successful real estate career in 2002 while her two daughters were in high school. Renee’s extensive expertise includes real estate sales, management, training, and transaction coordination. She has literally been exposed to hundreds of real estate transactions over the course of her career. Education and constant growth, along with commitment to excellence in customer service have perpetuated her continued success.

Renee understands what it is like to stand in her clients’ shoes. Relocating several times and selling houses on her own has afforded Renee a sensitivity towards her clients’ journey. She navigated her two children through Plano ISD, serving on several administrative committees, and chairing extra-curricular organizations. Renee has gained a full understanding of the diverse needs of families in the community.
In the past twenty-two years, Renee has become an esteemed Realtor, highly regarded by her clients and professionals in the field.

10 fun facts:
1. I have 3 fabulous grandchildren, one girl and two boys, ages 8, 6 & 9 months. I feel so lucky that they live close by so I can see them often.
2. I enjoy cooking and giving dinner parties for our friends. Decorating the table is the most fun!
3. Gardening is a passion of mine. When I’m gardening, I forget about everything else and I love creating something beautiful.
4. I make my own ice cream. My specialties include Bourbon Vanilla, Butter Pecan, Chunky Monkey as well as good ole Vanilla & Chocolate.
5. Definitely a beach over mountains! We try to get to the beach a couple of times a year. It helps that our daughter lives in Cabo San Lucas, Mexico. It was a favorite destination of ours even before she moved there.
6. I love Cocker Spaniels and have had a spaniel in my life since I was 20! Jaxx, my newest fur baby to love, is #6.
7. One of my distant relatives was an Alamo hero! Ever heard of Ben Milam?
8. Pilates is my exercise of choice, but I’ve vowed to master Pickleball this year! Seems like everybody is doing it these days!
9. Last year, we checked off a bucket list item – a 14 day Mediterranean cruise. Now I’ve got the cruise bug big time! Can’t wait for the next one!
10. My middle name is None. My parents decided not to give me a middle name so my mom wrote “none” in the middle name space and it stuck.

Jennifer Ahart

Jen was raised in Dallas and after living in various states across the U.S., her heart is undeniably tied to Texas. Jen moved to Houston with their spouse and children 11 years ago, and later relocated to DFW in 2023, she cherishes the warmth of Texan people, a distinctive quality that sets the state apart. Jen has been working in real estate for five years after realizing that helping others find their perfect home .  She revels in hearing people’s life stories, delving deep into their aspirations for the future, and dedicating herself to ensuring that each client discovers a home that aligns perfectly with their future goals.

10 fun facts:
1. I love to travel – I can pack a bag in under 30 minutes and be ready to go. I’m always up for an adventure and love to see new places and new things. I’ve traveled most of the US and am constantly looking for our next great adventure.
2. I’m a great baker and I love it. My grandma handed down her handmade cookbook of goodies and I’m carrying on the family tradition of candy making. She has an amazing caramel popcorn recipe that I make for my family and sell during the holiday times as presents.
3. I have two amazing kids and a husband that are the best part of my life. My kids are a sophomore and 8th grader and into dance, tennis and track. They keep us busy and bring us lots of fun times.
4. I hate gardening – mainly because of all the red ants here in Dallas! I love flowers, but had to get out in the garden and plant things. I want to have a beautiful botanical yard, but don’t want to put in the effort.
5. I’m addicted to tennis – in the free time I have you will probably find me on a tennis court in the neighborhood. I started playing 5 years ago and absolutely love the competition and the friends I have made.
6. I’m a beach person 100%, we love to visit all the places with white sand beaches, go snorkeling, paddle boarding, sand castle building and anything else you can do on the beach.
7. I’m a sports nut, we have a closet full of sports equipment just in case we decide to pick up a different sport on the weekend. I love tennis, but also water ski, snow ski, play pickleball (not well), and golf occasionally.
8. My favorite meal is a good steak, salad and a glass of red wine. I hate all shellfish foods.
9. I love NFL football – I’m a lifelong Cowboys fan, but also really like the Miami Dolphins and Denver Broncos
10. I hate country music, which is not a popular opinion living in Texas, so most of the time I have no idea who sings the latest country song.

Emily Drummond

Emily Drummond specializes in residential real estate across Frisco, Prosper, McKinney, Plano, and the surrounding North Dallas suburbs. Licensed since 2012, Emily combines more than a decade of experience with the strength of a top-producing team, recognized in the top 1 percent of agents nationwide. Together, they have guided over 400 families and achieved more than 250 million dollars in closed sales. 

Averaging 50 successful transactions annually, Emily has earned recognition as one of D Magazine’s Best Real Estate Agents for eight consecutive years and is trusted by her clients, with 128 verified five-star Google reviews.

Emily believes that luxury is not about price—it’s about the quality of the client experience. She delivers that same high standard to every client, whether they are relocating, buying their first home, moving up, downsizing, or investing. Backed by the Kaitlin Lovern Real Estate Team’s collaborative resources and guided by values of professionalism, creativity, partnership, and teamwork, Emily ensures her clients receive the highest level of service, clear communication, and a smooth path to their goals.

A Colorado native who has called North Dallas home for more than a decade, Emily loves connecting with people and building lasting relationships. She is proudest of her daughter, who recently completed her master’s degree, and she shares her home with three cats who keep life lively. Outside of real estate, Emily enjoys music, travel, sewing, and cheering on her favorite teams, the Denver Broncos and Alabama Crimson Tide. Whether at work or at play, her warmth and authenticity make her easy to connect with, and those qualities carry through in every client relationship she builds.

Theresa Husner

Born and raised in Southern California. I worked in Real Estate (Appraisal) from 1994 to 2009, then transitioned to Banking from 2009 to 2019. I moved to Frisco, Texas on September 9, 2019. That wasn’t intentional. Lol. My love for Real Estate called me back in 2020, but this time as a Realtor, helping families directly instead of being behind a desk. I’m so happy I did because it’s my passion and part of my superpower. Read on, and you’ll understand what I’m talking about.

I am happily married to the love of my life, and I am a girl mom! I have three daughters: Brittaney, 29, a hairstylist; Brianna, 27, a Sports and Fitness Coach; and Paula, 22, a college student working towards her bachelor’s degree in psychology. I think we kept Sephora and Ulta in business in the 2000s because the amount of teenage makeup in our home could fill buckets. Lol. Oh, and let’s not forget the nail salons.

I am also a Mimi (we don’t say the G-word because I don’t think I will ever be ready for it). Her name is Victoria, and she’s 4. Her mom is Brittaney, and they live in California. However, thank goodness for FaceTime and Amazon. We chat almost every day, and I can spoil her from 1,400 miles away.

My favorite accessory is my high heels. I LOVE THEM!! My mom put me in pumps at the age of 5, and I’ve never looked back! My feet actually feel uncomfortable in flats or tennis shoes. No likey. I’m also 5’1-ish, so it changes my world to be 4 inches taller. 😁

Favorite food – Seafood!! All of it! I can eat it three times a day, seven days a week. If I were ever to be stranded on an island, I wouldn’t mind. Seafood, beach, sunsets, warm weather, and hopefully a razor. I would be in heaven.

I love to dance!! I was on Drill Team in High School. When I turned 18, I loved going to the dance clubs anytime I could. Fast forward to Covid. :( I never imagined a world without dance clubs. Lol. Now that I live in Texas, country line dancing is next on my list. My friend Kathy and I met and hung out with Kenny Chesney and Vince Vaughn after Kenny’s concert backstage at the Angels Stadium in California. A young man with a pass said he could take us back to meet him, but we had to turn our phones off, or else we couldn’t go backstage. I was ready to throw my phone in the trash!! My friend Kathy is the only proof I have that we hung out with Vince and Kenny.

My “superpower” is making friends and connecting with people. I love meeting people from ALL different walks of life. I love learning about them, their traditions, their background, their family, what they are passionate about. It makes for great conversations and forms great, long-lasting relationships. One of the many reasons why I love my career.


Favorite childhood movie, “The Goonies!” I can’t tell you how many times I’ve watched the movie as a kid and as an adult with my kids. My husband took me to Astoria, Oregon, where they filmed the movie, and we visited all the buildings, including the house where the movie was shot. Pretty epic in my book.


I love ALL music genres. I looked it up, and there are 41 primary music genres with 331 subcategories. I don’t know about the subcategories, but when I hear music, I’m truly joyful. Strangely, even with Heavy Metal. Just watch the sound/volume, not too loud please. Lol. I love to dance, so if music is playing in any language, as long as there is a beat, I will dance to it.

Theresa Husner

Born and raised in Southern California. I worked in Real Estate (Appraisal) from 1994 to 2009, then transitioned to Banking from 2009 to 2019. I moved to Frisco, Texas on September 9, 2019. That wasn’t intentional. Lol. My love for Real Estate called me back in 2020, but this time as a Realtor, helping families directly instead of being behind a desk. I’m so happy I did because it’s my passion and part of my superpower. Read on, and you’ll understand what I’m talking about.

I am happily married to the love of my life, and I am a girl mom! I have three daughters: Brittaney, 29, a hairstylist; Brianna, 27, a Sports and Fitness Coach; and Paula, 22, a college student working towards her bachelor’s degree in psychology. I think we kept Sephora and Ulta in business in the 2000s because the amount of teenage makeup in our home could fill buckets. Lol. Oh, and let’s not forget the nail salons.

I am also a Mimi (we don’t say the G-word because I don’t think I will ever be ready for it). Her name is Victoria, and she’s 4. Her mom is Brittaney, and they live in California. However, thank goodness for FaceTime and Amazon. We chat almost every day, and I can spoil her from 1,400 miles away.

My favorite accessory is my high heels. I LOVE THEM!! My mom put me in pumps at the age of 5, and I’ve never looked back! My feet actually feel uncomfortable in flats or tennis shoes. No likey. I’m also 5’1-ish, so it changes my world to be 4 inches taller. 😁

Favorite food – Seafood!! All of it! I can eat it three times a day, seven days a week. If I were ever to be stranded on an island, I wouldn’t mind. Seafood, beach, sunsets, warm weather, and hopefully a razor. I would be in heaven.

I love to dance!! I was on Drill Team in High School. When I turned 18, I loved going to the dance clubs anytime I could. Fast forward to Covid. :( I never imagined a world without dance clubs. Lol. Now that I live in Texas, country line dancing is next on my list. My friend Kathy and I met and hung out with Kenny Chesney and Vince Vaughn after Kenny’s concert backstage at the Angels Stadium in California. A young man with a pass said he could take us back to meet him, but we had to turn our phones off, or else we couldn’t go backstage. I was ready to throw my phone in the trash!! My friend Kathy is the only proof I have that we hung out with Vince and Kenny.

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